Project scope
Categories
Project management Advertising Product or service launch Marketing strategy Social media marketingSkills
marketing strategies value propositions business metrics performance metric newsletters marketing go-to-market strategyBackground:
WTV Consulting Group is a boutique business consultancy focused on empowering startups, small businesses, and mid-sized companies through strategy, operations, and technology. We recently launched a digital platform—The SBO Pocket Consultant—on Mighty Networks to provide community, coaching, and resources to small business owners. However, the platform needs optimization, structure, and a clear go-to-market strategy.
Project Objective:
Conduct an audit and optimization strategy for the SBO Pocket Consultant platform, including a competitive landscape analysis, marketing strategy to attract users and contributors (coaches/consultants), and a community content plan to improve engagement and long-term platform growth.
This project will touch on key areas your school is looking to support:
Marketing:
- Audit the current structure and usability of the Mighty Networks platform
- Develop a marketing strategy to attract small business owners and consultants/coaches
- Conduct SWOT analysis to support positioning
- Identify customer segments and value proposition
Social Media Marketing (Strategy Only):
- Create a content strategy for Mighty Networks and social channels (Facebook, Instagram, LinkedIn)
- Recommend types of content and engagement (e.g., polls, lives, challenges, newsletters, resources)
- Hashtag strategy, messaging themes, and performance metrics
Plan
- Build a project plan for platform optimization and phased launch
- Propose strategies for onboarding early users, coaches, and consultants
- Recommend tools or systems for community management and platform upkeep
Deliverables:
- Final presentation & deck
- Marketing strategy
- Social media content calendar (sample month)
- Platform optimization proposal
- Project plan with timeline, KPIs, and responsibilities
Ideal Outcomes for WTV:
- A clearer, more engaging SBO Pocket Consultant experience
- Go-to-market strategy to launch and grow the platform
- Content & marketing plan to drive community engagement and conversions
- Time saved from trying to build all of this alone!
Any execution of these items is a plus. It gives an opportunity to measure results.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
WTV Consulting Group is a boutique consulting firm based in Dallas, Texas, committed to helping startups, small businesses, and mid-sized companies grow through strategic planning, operational excellence, and technology transformation. We specialize in business strategy, customer experience, contact center consulting, and go-to-market readiness across various industries. Our mission is to bridge the gap between where businesses are and where they want to be—delivering tailored solutions with impact and integrity.