The Future is Bamboo aims to enhance its social media presence by developing a collaborative content series with Riipen. The project seeks to position the brand as a dynamic and community-driven partner on Instagram and TikTok. The primary goal is to increase engagement through likes, comments, shares, and follows and to lead to sales conversion on their website and retail partners. Learners will apply their knowledge of social media marketing, content creation, and digital storytelling to craft a series that resonates with the target audience. The project will involve researching current trends, developing a content calendar, and creating engaging multimedia content. By the end of the project, the team will have a comprehensive understanding of how to leverage social media platforms to build brand awareness and community engagement.

The project deliverables include a detailed content calendar outlining the proposed series, a set of at least five multimedia content pieces ready for publication, and a report analyzing expected engagement metrics. Additionally, learners will present a strategy for ongoing engagement and community interaction. These deliverables will demonstrate the learners' ability to create and execute a social media campaign effectively.