Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
marketing marketing strategies target market search engine optimization social media brochuresPaw Manor is an online pet supply store committed to providing high-quality products for pet owners. While we have developed marketing strategies, we face challenges in executing them effectively. Through this project, we seek student collaboration to enhance our digital marketing efforts and strengthen our local community presence.
Students will contribute by:
- Understanding our target market, brand identity, and product offerings.
- Reviewing and deploying marketing content (social media posts, emails, promotions) to increase website traffic.
- Managing and updating our social media channels to maintain engagement.
- Identifying potential vendors, including local small pet brands and handcrafted pet-related artists, for collaboration and website listing.
- Developing a Toronto-based pet community identity, fostering a platform for local pet owners to connect, share experiences, and discover pet-friendly resources.
- Providing recommendations to refine Paw Manor’s website, including target audience alignment, style improvements, and content strategies.
Bonus opportunities include:
- Conducting research and recommending SEO strategies to improve content discoverability.
By the end of the project, students should be able to:
- Demonstrate a clear understanding of Paw Manor’s brand, target audience, and online presence.
- Successfully deploy and manage marketing content.
- Maintain and update social media channels for better engagement.
- Identify and propose potential vendor partnerships to expand product offerings.
- Suggest strategies for developing a local pet owner community in Toronto.
- Provide actionable recommendations for improving the Paw Manor website.
Final Deliverables:
- A collection of marketing materials (social media content, emails, promotional campaigns).
- A list of potential local pet vendors and artists for website collaboration.
- A proposal for building a Toronto pet community identity on the platform.
- A report with website improvement suggestions, including style, user experience, and content strategies.
- Optional: SEO strategy recommendations for greater online visibility.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Paw Manor is an online pet supply store dedicated to providing high-quality pet products for modern pet owners. Our mission is to offer a curated selection of premium pet essentials, accessories, and unique handmade items while fostering a strong community for pet lovers.
Based in Toronto, we focus on eco-friendly, stylish, and high-quality pet products that cater to pet owners who want the best for their furry companions. In addition to offering a variety of well-known pet brands, we aim to support local small businesses, independent artisans, and handcrafted pet-related products, ensuring a diverse and unique selection on our platform.
Beyond retail, Paw Manor is building a Toronto-based pet community, connecting pet owners through engaging content, local events, and resources to create a space where they can share experiences, discover new products, and support local pet-friendly businesses.
With a commitment to quality, sustainability, and community, Paw Manor is more than just a pet supply store—it’s a hub for pet lovers to shop, connect, and explore.