Samawada, a community bridge-building organization, seeks to enhance its digital presence to better connect with donors and support its mission of providing clean water to East African communities. The project aims to leverage cutting-edge digital marketing tools to create engaging donor experiences. Students will focus on data-driven storytelling to craft compelling narratives that resonate with potential donors. By utilizing AI-powered analytics, the team will identify and target specific audience segments effectively. Additionally, the project will explore blockchain-based tools to ensure transparency in donor contributions and project outcomes. The initiative also includes developing 360° virtual tours and interactive dashboards to showcase real-time project impacts. Finally, students will design social media micro-campaigns and explore influencer partnerships to broaden outreach and engagement.

The project deliverables include a comprehensive digital marketing strategy document outlining the proposed donor engagement techniques. Students will create a prototype of an interactive dashboard demonstrating real-time project impacts. Additionally, a detailed report on AI-powered audience targeting and blockchain transparency tools will be provided. The team will also deliver a series of social media micro-campaigns, complete with content calendars and potential influencer partnerships.