JDH Immigration Consultancy is looking to enhance its market presence and attract new clients by leveraging data-driven marketing strategies. The project involves conducting comprehensive market research to identify key audiences, analyze industry trends, and evaluate competitors in the immigration sector. The goal is to develop actionable marketing strategies that align with JDH's mission of providing high-quality immigration services. This project offers learners the opportunity to apply their classroom knowledge in marketing research and strategy development, while gaining hands-on experience in a real-world setting. The project will focus on understanding the dynamics of the immigration market and formulating strategies to enhance brand visibility and client acquisition.

The project deliverables include a detailed market research report, a competitor analysis, and a set of data-driven marketing strategies tailored for JDH Immigration Consultancy. Additionally, learners will create a presentation summarizing their findings and recommendations. These deliverables will provide JDH with actionable insights to optimize their marketing efforts and expand their client base.