B-Zinga Marketing is preparing to launch a 12-week program aimed at empowering female business owners by addressing core areas of business success. The goal of this project is to build a YouTube following and create evergreen content marketing videos that effectively promote this program. The challenge is to produce engaging and informative video content that resonates with the target audience, encouraging them to enroll in the program. The project will involve researching successful YouTube strategies, understanding the target demographic, and crafting compelling video scripts. The team will also need to ensure that the content aligns with B-Zinga Marketing's brand voice and messaging. By the end of the project, the team should have a series of videos ready for upload, along with a strategic plan for growing the YouTube channel.

The project deliverables include a series of 3-5 evergreen marketing videos, each 3-5 minutes long, designed to promote the 12-week program. Additionally, the team will provide a YouTube channel growth strategy document outlining steps to increase subscribers and engagement. The deliverables should be ready for implementation before the program's January launch.