Noorify Counselling, a mental health service provider, aims to expand its market reach to new demographics and geographical areas. The project focuses on developing a comprehensive market expansion strategy that aligns with the company's vision and values. Learners will analyze current market trends, identify potential target markets, and assess the competitive landscape. The goal is to create a strategic plan that leverages Noorify's strengths and addresses potential challenges in entering new markets. This project provides an opportunity for learners to apply their knowledge of market research, strategic planning, and data analysis. The tasks will involve conducting surveys, analyzing data, and developing actionable insights to support Noorify's growth objectives.

The deliverables for this project include:

• A detailed market expansion strategy report and a presentation summarizing the findings and recommendations. The report should include an analysis of potential target markets, a competitive analysis, and strategic recommendations. Additionally, learners will create a visual presentation to effectively communicate their findings to Noorify's management team. The deliverables should be comprehensive, well-researched, and professionally presented.
• Advertising
• Digital Marketing
• Lead Generation
• Marketing Analysis
• Marketing Strategy
• SEO
• Social Media Marketing