JIT Logistics is a delivery and transportation company based in Toronto that specializes in just-in-time and last-mile logistics services. We want to better understand our target market, customer behavior, and the overall logistics industry to develop clear strategies for growth and competitive differentiation.

Students will:

• Study our company’s core services, delivery model, customer promise, and operational values
• Identify our target customers (e.g., e-commerce businesses, local retailers, B2B partners) and analyze their needs, expectations, and pain points
• Research the logistics and transportation industry in Ontario, including emerging trends (e.g., automation, sustainability, e-commerce delivery expectations)
• Conduct competitor analysis on at least 5 local logistics companies operating in Ontario, evaluating services, pricing, brand, and positioning
• Provide strategic recommendations on how JIT Logistics can improve brand awareness, customer targeting, and service design

Bonus tasks may include:

• Identifying ways JIT can stand out in a saturated market using innovation, value-added services, or niche specialization
• Suggesting long-term branding and marketing approaches that reflect our just-in-time identity
• The goal is to receive actionable insights and recommendations that will inform future marketing, branding, and operational decisions.

Project Outcomes and Deliverables

Students will be responsible for completing the following:

• Company Research Summary: 1–2 page overview of JIT Logistics including current positioning, services offered, and brand identity
• Target Market Profile: A breakdown of ideal customer types, pain points, needs, and value expectations
• Industry & Trends Report: 3–4 page document covering logistics market conditions, innovations, and trends relevant to Ontario
• Competitive Analysis Matrix: Comparative breakdown of at least 5 Ontario-based logistics competitors such as:
• Flashbox (Toronto)
• Swyft Courier (Toronto)
• ShipNerd (Hamilton)
• FleetOptics (Mississauga)
• Tyltgo (Kitchener/Waterloo)
• Evaluation criteria: pricing, speed, customer experience, service range, technology use, and brand tone

• Strategic Recommendation Deck: A visual slide deck (8–12 slides) summarizing all insights and proposing clear strategies for improving JIT’s positioning and services

Bonus Deliverables:

• Differentiation strategy document (1–2 pages)
• Brand positioning statement draft