Woulib Expert Inc. is embarking on the "Green LAUNCH" project to enhance its digital presence and expand its market reach in alignment with its mission of promoting eco-friendly shared transportation solutions. The project aims to optimize Woulib's website to better reflect its values and services in both English and French, ensuring a cohesive brand identity. Additionally, the project seeks to identify a new customer segment that aligns with Woulib's sustainability goals, thereby expanding its market reach. A key component of this initiative is the development and implementation of a values-driven social media strategy designed to boost engagement and support market expansion. This project offers learners an opportunity to apply their skills in marketing, content creation, and digital strategy in a real-world setting.

The project will deliver an optimized bilingual website that aligns with Woulib’s mission and service offerings. It will also include a comprehensive report identifying a new customer segment aligned with sustainability goals. Additionally, a detailed social media strategy and content calendar will be developed to drive engagement and support market expansion efforts:

Key Deliverables

🔹 Website Alignment & Optimization

• ✅ Website Audit Report
• UX/UI analysis, mobile-friendliness, SEO, and brand messaging review.
• ✅ Bilingual Website Content Refresh
• Rewrite homepage, services, mission, and about sections in French and English.
• ✅ New Sections or Pages
• e.g., “Our Impact,” “Partners,” or “Why Woulib?” to showcase mission and benefits.
• ✅ Performance Tools Integration
• Google Analytics setup and basic SEO tracking.

🔹 Market Research & Target Segment Strategy

• ✅ Customer Segment Profile
• Identify an untapped user base (e.g., eco-conscious students or small businesses needing delivery solutions).
• ✅ Buyer Persona Development
• Create 1–2 detailed personas to guide messaging and service positioning.
• ✅ Go-To-Market Strategy Document
• Campaign name, message pillars, language strategy (French/English), and visual tone.
• ✅ Campaign Toolkit
• Includes social media visuals, email templates, landing page copy, and value-based calls to action.

🔹 Social Media Launch & Content Strategy

• ✅ Social Media Audit
• Analyze current platforms (Instagram, Facebook, LinkedIn) for tone, branding, and consistency.
• ✅ Content Strategy Plan
• Bilingual (FR/EN) strategy aligned with values: climate awareness, customer stories, and service updates.
• ✅ 3-Month Content Calendar
• Featuring key campaign dates, blog topics, hashtags, visuals, and call-to-actions.

✅ Social Performance Dashboard

Set up tracking: engagement, impressions, reach, referral traffic, and post frequency