This project focuses on the creative execution of Nvia’s marketing strategy by developing engaging social media content tailored for Facebook and Instagram. Students will create a content calendar, develop visual and written assets, and align messaging with Nvia’s beta signup goals. The emphasis will be on crafting parent-friendly, shareable content that builds early product awareness and nurtures interest before launch.

Analyze the target demographic’s content preferences on Facebook and Instagram.

Develop a branded content calendar (4–6 weeks minimum).

Create social media posts (graphics, captions, hashtags).

Recommend posting frequency, optimal times, and community engagement strategies.

Present final assets in a format ready for scheduling via tools like Buffer or Hootsuite.