Validate Mental Health Consultants aims to increase awareness and engagement for their mental health services through a targeted social media campaign. The project focuses on creating compelling content for Instagram and LinkedIn to highlight select services offered by the company. The goal is to leverage these platforms to reach a broader audience and encourage them to utilize the services provided by Validate Mental Health Consultants. The project will involve understanding the target audience and crafting messages that resonate with them. Learners will apply their knowledge of digital marketing, social media strategies, and content creation to develop a cohesive campaign that aligns with the company's brand and objectives. The project will be completed by a team of marketing students who will work collaboratively to ensure the campaign is both impactful and professional.

The deliverables for this project include a comprehensive social media strategy document outlining the campaign's objectives, target audience, and key messages. Additionally, the team will create a series of engaging posts and graphics tailored for Instagram and LinkedIn, complete with captions and hashtags. A content calendar will be developed to schedule the posts over a specified period. Finally, a presentation summarizing the campaign's strategy and expected outcomes will be delivered to Validate Mental Health Consultants for feedback and potential implementation.