Legal Mentorship by Alanis seeks to enhance its market presence and expand its client base through a well-defined business and marketing strategy. The project aims to refine the brand identity, identify and analyze target market segments, and develop effective growth strategies. Learners will conduct a competitive landscape analysis to understand the current market dynamics and identify opportunities for differentiation. The project will also involve crafting client acquisition strategies and exploring digital marketing approaches to increase brand visibility. By focusing on these areas, the project will provide a comprehensive roadmap for scaling the business and attracting a broader client base.

The project will result in a detailed business plan and marketing strategy document. Key deliverables include a refined brand identity proposal, a competitive landscape analysis report, a client acquisition strategy outline, and a digital marketing plan. Additionally, learners will provide recommendations for scaling the business, ensuring Legal Mentorship by Alanis can effectively reach and engage its target market segments.