HighLine Building Supplies aims to enhance its online presence by improving the user experience on its product showcase website. The current website lacks detailed product information and engaging visuals, which can deter potential customers. The goal of this project is to redesign the product pages to better highlight the quality and variety of HighLine's offerings, such as Doors, Windows, Vinyl & ENG Wood Flooring, Carpets, Baseboards, and Trims. The project will involve creating a more intuitive navigation system, integrating high-quality images, and providing comprehensive product descriptions. This enhancement will help HighLine communicate its commitment to quality and inspire customers to choose their products for building projects. The project will allow learners to apply their skills in web design, user experience, and digital marketing.

The deliverables for this project include a redesigned product showcase section on the HighLine website, featuring improved navigation and user interface. The team will provide high-quality images and detailed descriptions for each product category. Additionally, a report detailing the design process, user feedback, and recommendations for future improvements will be submitted. These deliverables will demonstrate the learners' ability to apply their classroom knowledge to a real-world scenario.