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Moonlite Labs
Winnipeg, Manitoba, Canada
President
(1)
3
Project
Academic experience
120 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Market research Digital marketing Lead generation Market expansion Marketing strategy
Skills
marketing market size go-to-market strategy packaging and labeling new product development commercialization
Details

Moonlite Labs aims to scale our existing AI-driven, subscription- and credit-based video creation platform into broader B2C, enterprise, and B2B API markets. To successfully achieve this commercial growth, we seek insights to optimize our go-to-market strategy, enhance customer acquisition and retention, and strategically expand into high-potential market segments.

Initial questions and areas of exploration include, but are not limited to:


  1. Which geographic markets offer the best initial opportunities for rapid user adoption and early success? What is the estimated market size and revenue potential of these segments?
  2. What are the most effective strategies for building a scalable, automated customer acquisition funnel and messaging system? What tools, resources, and costs are realistically required?
  3. Who are our closest competitors in B2C subscription-based video creation platforms, enterprise solutions, and B2B API integrations? How do we clearly differentiate Moonlite Labs in these competitive landscapes?
  4. How can we effectively grow and nurture a vibrant creator community and ambassador network? What specific tactics, incentives, and platforms will best cultivate an engaged community around our product?
  5. What are the most impactful marketing tactics (organic and paid) to establish our brand, increase awareness, acquire new customers, and retain users? How should we defend and sustain early market success?


Moonlite Labs seeks fresh perspectives, actionable strategies, and detailed implementation plans from learners to optimize our approach to market expansion and accelerate growth.

Deliverables

Upon successful completion, learners could deliver:


Optimized Click Funnel Implementation Plan:

Detailed funnel diagrams, user journey improvements, conversion optimization, and testing recommendations.


Automated Marketing & CRM Strategy:

Comprehensive CRM recommendations, automated messaging workflows, tool integration guidelines, and customer engagement plan.


Organic & Paid Digital Marketing Strategies:

Actionable organic and paid advertising plans, budget allocation recommendations, targeting methods, creative examples, and measurable KPIs.


Unified Brand Messaging Guide:

Clear, consistent, and impactful messaging tailored specifically for B2C subscribers, enterprise clients, and B2B API integration prospects.


Discord Community & Ambassador Program Roadmap:

Robust Discord engagement strategy, community-building initiatives, ambassador recruitment,

and management practices.


B2B API Integration Lead Generation Framework:

Practical B2B prospecting strategy, targeted outreach messaging, content assets, and a structured lead nurturing plan.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Winnipeg, Manitoba, Canada
2 - 10 employees
Arts, Entertainment, It & computing, Media & production, Technology
Representation
Small Business

Moonlite is an applied research company building a platform for the next era of art, entertainment and human creativity.