vibein Ai aims to expand the reach and user base of its mobile app through a well-crafted strategic marketing plan. The project involves conducting comprehensive market research to identify key target demographics and analyze competitors in the mobile app industry. By leveraging classroom knowledge in digital marketing, students will create and apply effective strategies such as social media campaigns, influencer outreach, and content marketing. The primary goal is to increase app downloads, enhance user engagement, and boost brand visibility in the target markets. This project provides an opportunity for students to apply theoretical concepts to real-world scenarios, focusing on practical marketing solutions that can be implemented within a limited timeframe.

The project deliverables include a detailed strategic marketing plan document outlining the research findings and proposed marketing strategies. Additionally, students will create a presentation summarizing their approach and expected outcomes. Key deliverables are:

- A comprehensive market research report

- A strategic marketing plan with actionable strategies

- A presentation of findings and recommendations