Bikescape Inc., a company specializing in bike tours, is seeking to enhance its operational efficiency and marketing reach. The project aims to develop an integrated booking system that consolidates both business and personal events into a single calendar, streamlining scheduling and resource management. Additionally, the project will focus on creating compelling marketing collateral to promote Bikescape's new business model, ensuring that the company's branding and messaging are consistent and appealing. The team will also organize and streamline Bikescape's digital assets, such as photos, into a centralized repository for easy access and use. Finally, the project will involve researching and compiling a comprehensive list of transportation options available for tours, enhancing the overall customer experience. This project provides an opportunity for learners to apply their knowledge in systems integration, marketing, digital asset management, and research, all within a cohesive framework.

The deliverables for this project include a fully functional, shareable booking system integrated with a unified calendar for all events. Additionally, the team will produce a set of marketing materials that clearly communicate Bikescape's new business model. A well-organized digital asset library will be created, ensuring easy access to all photos and media. Finally, a detailed report on available transportation options for tours will be compiled, providing valuable insights for future planning.