Healthy Aligned Living aims to enhance its online presence by developing a youth-focused social media strategy. The organization seeks to raise awareness of its mission while providing empowering, trauma-informed content that resonates with a younger audience. The challenge is to create a consistent and engaging social media plan that aligns with the values and objectives of Healthy Aligned Living. The project involves researching current social media trends among youth, identifying key platforms, and crafting content that supports and engages the target audience. The goal is to increase online engagement and foster a supportive community that aligns with the organization's mission. This project will allow learners to apply their knowledge of digital marketing, content creation, and social media analytics in a real-world setting.

The project deliverables include a comprehensive social media strategy document tailored for a youth audience. This document should outline key platforms, content themes, and posting schedules. Additionally, learners will create a series of sample social media posts that embody the trauma-informed and empowering ethos of Healthy Aligned Living. A final presentation will summarize the strategy and demonstrate how it can be implemented to achieve the organization's goals.