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kajaconstruction
Michigan City, Indiana, United States
Kaja Construction
Best Flooring Experts Near You | Free Estimates Available
Project
Academic experience or paid work
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Customer segmentation Digital marketing Marketing strategy
Skills
marketing strategies brand loyalty target audience customer engagement market trend marketing consumer behaviour marketing planning management flooring
Details

Kajaconstruction, a leading flooring company, aims to enhance its market presence and attract more customers by refining its marketing strategy. The company specializes in providing top-quality flooring solutions, including hardwood and tile, with competitive pricing and fast installation. The objective of this project is to develop a comprehensive marketing plan that highlights Kajaconstruction's expertise and unique selling points. The project will involve analyzing current marketing efforts, identifying target demographics, and proposing innovative strategies to increase brand visibility and customer engagement. By leveraging classroom knowledge in marketing and consumer behavior, learners will craft a strategy that aligns with Kajaconstruction's goals and values.



- Analyze current marketing strategies and identify areas for improvement.


- Research target demographics and market trends in the flooring industry.


- Develop a marketing plan that includes digital and traditional marketing tactics.


- Propose methods to enhance customer engagement and brand loyalty.

Deliverables

The deliverables for this project will include a detailed marketing strategy document and a presentation summarizing the key findings and recommendations. The document should outline the proposed marketing tactics, target audience analysis, and expected outcomes. Additionally, learners will create a visual presentation to effectively communicate their strategy to Kajaconstruction's management team.



- A comprehensive marketing strategy document.


- A presentation summarizing key findings and recommendations.


- Target audience analysis and proposed marketing tactics.


- Expected outcomes and metrics for success evaluation.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

About the company

Company
Michigan City, Indiana, United States
2 - 10 employees
Construction, engineering & trades
Representation
Disabled-Owned

Upgrade your home with the best flooring company. Our skilled team delivers flawless results in hardwood, tile, and more. Get top-quality service, competitive pricing, and fast installation. Contact us now!