Kajaconstruction, a leading flooring company, aims to enhance its market presence and attract more customers by refining its marketing strategy. The company specializes in providing top-quality flooring solutions, including hardwood and tile, with competitive pricing and fast installation. The objective of this project is to develop a comprehensive marketing plan that highlights Kajaconstruction's expertise and unique selling points. The project will involve analyzing current marketing efforts, identifying target demographics, and proposing innovative strategies to increase brand visibility and customer engagement. By leveraging classroom knowledge in marketing and consumer behavior, learners will craft a strategy that aligns with Kajaconstruction's goals and values.

- Analyze current marketing strategies and identify areas for improvement.

- Research target demographics and market trends in the flooring industry.

- Develop a marketing plan that includes digital and traditional marketing tactics.

- Propose methods to enhance customer engagement and brand loyalty.

The deliverables for this project will include a detailed marketing strategy document and a presentation summarizing the key findings and recommendations. The document should outline the proposed marketing tactics, target audience analysis, and expected outcomes. Additionally, learners will create a visual presentation to effectively communicate their strategy to Kajaconstruction's management team.

- A comprehensive marketing strategy document.

- A presentation summarizing key findings and recommendations.

- Target audience analysis and proposed marketing tactics.

- Expected outcomes and metrics for success evaluation.