Our restaurant, Just Platters, has a strong digital presence with over 10,000 followers on Instagram. We regularly host and cater events, capturing a large amount of video content at each one. However, editing and organizing this content for posting has been a challenge due to time constraints.

We are looking to collaborate with student interns on a digital marketing project focused on content creation and video editing to enhance our online engagement.

This will involve several different steps for the students, including:

• Editing videos captured at events to create engaging, high-quality content for Instagram.

• Designing digital flyers and graphics to promote upcoming events and seasonal specials.

• Creating and organizing content based on our posting schedule to maintain consistency.

• Collaborating with our team to align content with our brand’s voice and marketing goals.

Bonus steps in the process would also include:

• Exploring creative trends on social media to boost engagement and reach new audiences.

By the end of the project, students should demonstrate:

• Familiarity with our brand, target audience, and event-based services

• Strong video editing skills through the creation of engaging videos for social media

• Design and development of marketing materials such as flyers and social media graphics

• Ability to organize and schedule content for Instagram and other platforms

Final deliverables should include:

• Edited videos ready for publishing

• A library of digital flyers and promotional materials