Focus on executing the core components of the previously developed social media strategy, specifically content creation and the initial launch of Meta Ads campaigns. Simplify the project by streamlining tasks to ensure they are manageable for a small team of learners, while still providing valuable real-world experience.

Also drive leads to landing page to capture email address for future marketing efforts and launch of shopify,

Revised Project Outcomes & Deliverables

1. Content Creation

• Outcome: Develop and deliver high-quality visual and written content that aligns with the brand’s content strategy and effectively engages the target audience.
• Deliverables:
• Weekly Content Packages: A set of scheduled, ready-to-post content pieces (e.g., graphics, captions, videos) based on the content calendar.

1. Initial Meta Ads Campaign Launch

• Outcome: Successfully plan, set up, and launch Meta Ads campaigns to kickstart the brand’s online advertising efforts.
• Deliverables:
• Meta Ads Campaign Setup: Documentation and setup of ad creatives, audience targeting, and budget management for the initial campaign.
• Meta Ads Campaign Report (Initial Phase): A report on the performance of the initial ad campaign, including key metrics such as impressions, CTR, and conversions.

1. Simplified Analytics and Reporting

• Outcome: Provide a basic overview of key performance metrics from social media and ad campaigns, focusing on initial results and insights.
• Deliverables:
• Social Media & Meta Ads Performance Report (One-time): A summary report of the initial campaign’s effectiveness, with insights for future improvements.

1. Final Project Review

• Outcome: Evaluate the overall success of the initial execution phase and provide recommendations for the next steps in social media strategy and Meta Ads management.
• Deliverables:
• Final Project Report & Recommendations: A concise report summarizing the outcomes of content creation and initial Meta Ads launch, along with strategic recommendations for future efforts.
• Stakeholder Presentation: A final presentation to stakeholders, highlighting the project’s achievements, challenges, and suggested next steps.

Students will receive comprehensive support throughout the project. This includes access to valuable resources, regular feedback, and personalized guidance from mentors. They will have opportunities for Q&A sessions and collaborative discussions to address any challenges, ensuring they have the tools and knowledge needed to successfully complete their projects.

Additionally, I will provide Letters of Recommendation (LORs) and offer access to my extensive business network, which includes connections in the veteran community from the US Naval Academy. I will actively assist interns in networking and exploring potential employment opportunities through my network