Ballers Lab League is looking to enhance its digital presence and brand recognition in the South Florida region, specifically focusing on elevating women's basketball. The project aims to develop a comprehensive digital marketing strategy that aligns with the league's mission and values. The team will be responsible for creating engaging content that resonates with the target audience and managing social media platforms to ensure consistent and impactful communication. By analyzing current trends and audience engagement, the project seeks to increase the league's visibility and foster a strong community connection. This initiative will provide learners with the opportunity to apply their knowledge of marketing strategies, content creation, and social media management in a real-world setting.

The project deliverables include a detailed digital marketing strategy document outlining proposed branding and promotional activities. Additionally, the team will produce a content calendar for social media platforms, including sample posts and engagement strategies. A final report analyzing the effectiveness of the proposed strategies and recommendations for future campaigns will also be required.