Project scope
Categories
Communications Digital marketing Community engagement Marketing strategy Social media marketingSkills
growth strategies addiction recovery scheduling content creation tiktok social media strategy social media mental health auditingThis project aims to build a strong and engaging social media presence for Healthy Aligned Living (HAL) across Instagram, Facebook, and TikTok. Students will develop a content calendar tailored to youth and community audiences, with an emphasis on mental health, addiction recovery, and empowerment. The goal is to educate, inspire, and grow HAL’s digital reach by creating meaningful content that aligns with the organization’s mission.
- Audit current social media presence
- Build a platform-specific content calendar for 4–6 weeks
- Design and draft content: post copy, visuals, and short videos
- Suggest youth-focused engagement and growth strategies
- Provide recommendations for tools to support ongoing content creation and scheduling
- Final presentation with strategy, calendar, and content samples
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Representation
Diversity and inclusion
Categories highlighting this company’s ownership and values
Indigenous-Owned Minority-Owned Women-Owned BIPOC-Owned 2slgbtqia+-owned Community-FocusedHealthy Aligned Living (HAL) is a grassroots, trauma-informed, incorporated non-profit youth empowerment center based in Edmonton, Alberta. We provide empowerment-focused services for youth ages 14–29, including addiction recovery support, mental health programming, mentorship, life skills training, and culturally grounded healing. Our mission is to help underserved and at-risk youth find strength, purpose, and alignment in their lives through faith, community, and holistic wellness.