Project scope
Categories
Communications Digital marketing Community engagement Social media marketingSkills
research critical thinking information synthesis trend analysis visual storytelling social media content creationAllyson Lynch Consulting is preparing to launch a professional LinkedIn presence with a focus on Indigenous Language Revitalization (ILR), immersive learning technologies, and community-based initiatives. The goal of this project is to research, curate, and create engaging content that supports this launch. Students will explore current trends and best practices in digital communications to develop a strategy that amplifies Indigenous voices and knowledge. The project will involve understanding the nuances of respectful representation and the importance of community engagement in digital spaces. By applying classroom knowledge in digital marketing and communications, students will contribute to a meaningful and impactful online presence for Allyson Lynch Consulting.
The project deliverables include a comprehensive LinkedIn content strategy document and a content calendar for the first three months of the launch. Students will also create a series of sample posts, including text, images, and multimedia elements, that align with the themes of Indigenous Language Revitalization, immersive learning technologies, and community-based initiatives. Additionally, a report summarizing research findings and recommendations for ongoing content development will be provided.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Allyson Lynch Consulting is a research and consulting company specializing in Indigenous Language Revitalization (ILR), community-based research, and educational resource development. Founded by socio-linguistic anthropologist Allyson Lynch (MA, BA Hons), the company partners with communities, organizations, and educators to create meaningful language and cultural programming. Allyson’s work focuses on innovative approaches—including virtual reality, youth engagement, and accessible language learning tools—to support the preservation and revitalization of Indigenous languages in Canada and beyond. As a passionate educator, Allyson also mentors emerging professionals interested in Indigenous research, education, and community collaboration.