Buena Grace Dejoode aims to enhance its presence in the niche market of financial planning services for families with disabilities. The project involves developing a comprehensive communication strategy to effectively reach and engage this target audience. The goal is to establish Buena Grace Dejoode as a trusted leader in this specialized field by crafting a brand identity that resonates with the unique needs of these families. Additionally, the project will focus on updating the company's website to reflect this new brand identity and improve user experience. To ensure the website reaches the intended audience, a robust SEO strategy will be implemented, optimizing content to increase visibility and search engine rankings. This project provides an opportunity for learners to apply their knowledge in marketing, branding, and digital strategy, while addressing a meaningful and impactful cause.

The project deliverables include a detailed communication strategy document outlining key messages, channels, and tactics for engaging families with disabilities. Additionally, a refreshed brand identity package will be created, including a new logo, color scheme, and brand guidelines. The updated website will feature improved navigation, accessibility features, and optimized content for SEO. Finally, a report detailing the SEO strategy and its implementation will be provided, ensuring the website's increased visibility and reach.