Inclusive Financial Planning Strategy

Buena Grace Dejoode aims to enhance its presence in the niche market of financial planning services for families with disabilities. The project involves developing a comprehensive communication strategy to effectively reach and engage this target audience. The goal is to establish Buena Grace Dejoode as a trusted leader in this specialized field by crafting a brand identity that resonates with the unique needs of these families. Additionally, the project will focus on updating the company's website to reflect this new brand identity and improve user experience. To ensure the website reaches the intended audience, a robust SEO strategy will be implemented, optimizing content to increase visibility and search engine rankings. This project provides an opportunity for learners to apply their knowledge in marketing, branding, and digital strategy, while addressing a meaningful and impactful cause.