The Adaptive Human is launching a new initiative called Sensory Aide, aimed at supporting parents of children with special needs. The project involves creating a cohesive and visually appealing branding board that encapsulates the mission and values of Sensory Aide. The goal is to develop a brand identity that resonates with the target audience, ensuring it is both professional and approachable. This project provides an opportunity for learners to apply their design and branding skills by developing a logo, selecting appropriate font choices, and creating a harmonious color palette. The branding board will serve as a foundational tool for all future marketing and communication efforts of Sensory Aide, helping to establish a strong and recognizable presence in the market.

The project deliverables include a comprehensive branding board for Sensory Aide. This will consist of a professionally designed logo that reflects the company's mission, a selection of font choices that convey the desired tone and style, and a color palette that enhances the overall brand image. The deliverables should be presented in a digital format, ready for use in various marketing materials and platforms. The branding board will be a crucial asset for Sensory Aide's visual identity and communication strategy.