Instadrive, a leading car rental service, aims to enhance its digital presence to boost brand awareness and increase sales. The project involves developing a comprehensive digital marketing strategy tailored to Instadrive's target audience. Learners will analyze current market trends, identify key digital platforms, and create engaging content that resonates with potential customers. The project will focus on leveraging social media, email marketing, and search engine optimization (SEO) to reach a wider audience. By applying classroom knowledge of digital marketing principles, learners will gain hands-on experience in crafting a campaign that aligns with Instadrive's brand values and business objectives. The ultimate goal is to design a campaign that can be implemented to effectively increase Instadrive's online visibility and drive customer engagement.

The project deliverables include a detailed digital marketing plan outlining strategies for social media, email marketing, and SEO. Learners will also create a content calendar with proposed posts and emails, along with sample content for each platform. Additionally, a report analyzing the potential impact of the campaign on brand awareness and sales will be provided. The deliverables will demonstrate the application of digital marketing techniques and provide actionable insights for Instadrive's marketing team.