Project scope
Categories
Market research Digital marketing Marketing strategySkills
target audience brand awareness strategic planning marketing preparing executive summaries marketing planning marketing strategies digital marketing sales researchWhistler Creative seeks to elevate its brand presence and client engagement through a well-structured marketing plan. The project aims to analyze the company's current marketing strategies, identify target audience segments, and explore industry trends to uncover growth opportunities. By conducting thorough research, the team will assess Whistler Creative's digital presence and recommend strategic improvements. The goal is to develop actionable strategies that enhance brand awareness and drive sales. This project will enable learners to apply their marketing knowledge in a real-world context, focusing on digital marketing channels and strategic planning.
The project deliverables will include a comprehensive report detailing the analysis of Whistler Creative's current marketing efforts, audience and industry research findings, and identified growth opportunities. Additionally, the team will provide strategic recommendations for enhancing the company's digital presence, along with an actionable marketing plan. The deliverables will be presented in a professional format, including visual aids and an executive summary.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Whistler Creative is a boutique creative design studio based in Whistler, British Columbia, founded by graphic designer Ruth Barrow. Ruth has over 15 years of professional industry experience, working with a variety of organizations and project types for both print and online. At Whistler Creative are known for our creativity, efficiency, attention to detail, exceeding expectations and collaboration, with a vision to lead, teach and inspire.
At Whistler Creative, we are passionate about helping local businesses, local causes and positive environmental impact through our work, we do this though a variety of 'Giving Back' initiatives, including donating design hours to non-profits, running monthly innovative promotions, educating clients on the best environmental design and printing choices plus more.