Skintek, a leading Facial Rejuvenation and Laser Clinic in Toronto aiming to enhance its online presence through a comprehensive website revamp. The current website lacks modern design elements, user-friendly navigation, and optimized content that effectively communicates the brand's innovative solutions. The goal of this project is to create a visually appealing, intuitive, and informative website that aligns with Skintek's brand identity and meets the needs of its target audience. The project will involve analyzing the existing website, identifying areas for improvement, and implementing design and content updates. Key tasks include redesigning the homepage, streamlining the navigation menu, and optimizing product pages for better user engagement. This project provides an opportunity for learners to apply their skills in web design, user experience, and digital marketing.

The project deliverables include a redesigned homepage with a modern aesthetic, an improved navigation structure for seamless user experience, and updated product pages with optimized content. Additionally, a report detailing the analysis of the current website and recommendations for future improvements will be provided. The deliverables should reflect Skintek's brand values and enhance the overall user experience.