Oriental Apparel LLC is in the process of expanding its operations to New York (NY) and California (CA). To support this growth, the company is investing in both human and IT resources to enhance its online and physical presence. The project aims to analyze the current market trends, consumer preferences, and competitive landscape in these states. Learners will apply their classroom knowledge of market research and data analysis to identify key opportunities and challenges in the NY and CA markets. The project will involve tasks such as conducting surveys, analyzing demographic data, and evaluating competitors' strategies. The goal is to provide Oriental Apparel LLC with actionable insights that will inform their expansion strategy and optimize resource allocation.

The deliverables for this project include a comprehensive market analysis report and a presentation summarizing the findings. The report should detail consumer preferences, competitive analysis, and potential challenges in NY and CA. Additionally, the team will provide strategic recommendations for Oriental Apparel LLC's market entry and expansion efforts. The presentation should effectively communicate the key insights and proposed strategies to the company's stakeholders.