Our company develops and manages digital pest traps. We are looking for approaches to marketing that allow us to secure volume deals by identifying adopters. We have successfully secured partnerships with as many as 5000 devices or as few as 2, depending on the contact, but our ideal customer would distribute at least 1000 devices.

We want students to help us build a marketing plan to grow and engage our target market.

This will involve several different steps for the students, including:

• Familiarizing themselves with our current marketing goals and strategies.
• Researching how customers perceive our brand and marketing.
• Recommending new channels we should use for promotion.
• Identifying an appropriate budget for advertising.

Bonus steps in the process would also include:

• Recommending updates to our messaging that can better explain our value proposition.
• Identifying contacts to further our marketing efforts.

By the end of the project, students should demonstrate:

• Familiarity with our marketing goals and strategies
• Understanding of customer perceptions of our brand
• Recommendations for new promotion channels
• Identification of an advertising budget

Bonus steps would include:

• Updating our messaging
• Updating our target audience recommendations

Final deliverables should include

• A final report.