Pink Martini Collection is launching a new non-alcoholic beverage brand called PINKTINI,

targeting Gen Z and Millennials. The company seeks to understand the preferences and behaviors of this demographic to effectively position PINKTINI in the market. The project involves conducting market research to gather insights on consumer preferences, lifestyle habits, and purchasing behaviors. Additionally, the project requires mapping out the production and distribution processes to ensure efficiency and alignment with consumer expectations. The goal is to provide actionable insights and a streamlined process that supports the successful launch and growth of PINKTINI in the lifestyle beverage market. This project offers students the opportunity to apply marketing and business process knowledge to a real-world scenario, enhancing their understanding of market dynamics and operational planning.

The project deliverables include a comprehensive market research report detailing consumer insights and preferences, and a process map outlining the production and distribution workflow for PINKTINI. The report should include data analysis, key findings, and strategic recommendations. The process map should highlight potential bottlenecks and suggest improvements for efficiency. These deliverables will provide Pink Martini Collection with a clear direction for launching and scaling PINKTINI.