The Canadian Vocational Training Centre aims to enhance its digital presence and engagement with both existing and potential clients. The project involves developing a cohesive digital marketing strategy that leverages social media and email campaigns, alongside creating compelling copywriting assets. The goal is to increase brand awareness, drive website traffic, and boost customer engagement through targeted content. Learners will apply their knowledge of digital marketing principles to design and execute campaigns across various social platforms and email channels. Additionally, they will craft persuasive copy for the website and a specific marketing campaign, such as a special sale or rebranding effort. The project will culminate in a series of blog posts aimed at fostering deeper connections with the audience.

- Develop and execute a social media campaign plan, including platform selection and content calendar.

- Create a series of email templates for transactional, informational, and promotional purposes.

- Write engaging copy for the Canadian Vocational Training Centre's website and a specific marketing campaign.

- Produce a blog post or a series of posts to enhance customer engagement and brand loyalty.

- Present a comprehensive report detailing the strategy, execution, and outcomes of the digital marketing efforts.