The objective is to design and implement a strategic sales outreach campaign to connect with schools, introduce them to Tuti — our AI-powered copilot for classrooms — and generate interest in scheduling demos or joining our early adopter pilot program. The focus is on crafting and testing effective outreach strategies to build relationships with school administrators, teachers, and tech decision-makers.

Student consultants will act as junior sales strategists and outreach specialists. Their work will involve:

• Identifying and mapping a list of target schools (mainly private K–12 schools in Canada)
• Researching key contacts (principals, IT leads, curriculum directors, department heads)
• Writing and testing cold email templates, call scripts, and follow-up messages
• Designing a contact and follow-up process using tools like email, phone, LinkedIn, and in-person visits
• Creating a simple CRM flow to track conversations and responses
• Running a small pilot outreach and analyzing response trends
• Recommending ways to scale successful approaches and automate parts of the process

Project Goal

To build a repeatable and scalable school outreach system that generates demo calls, discovers early adopters, and lays the foundation for Tuti’s school-by-school sales pipeline.

Project Outcomes and Deliverables

By the end of the project, learners are expected to deliver:

• A school outreach strategy playbook covering:
• Ideal school/customer profiles
• Outreach channel mix and rationale
• Messaging examples (email, call, social)
• Sample objection handling
• A qualified lead list of schools with key contacts
• 3–5 cold outreach email templates (with A/B test variations)
• 1–2 call or voicemail scripts for initial contact and follow-ups
• A editing tracking sheet or CRM board to log outreach efforts
• A short report on early insights: e.g. which messaging worked best, typical barriers, signs of interest
• Optional: a proposal for referral-based or ambassador outreach ideas (e.g. getting teachers to bring Tuti into their own schools)