Go-to-Market Strategy for Tuti: AI Copilot for K–12 Schools

The objective is to develop a targeted, creative, and executable market entry strategy for Tuti — an AI-powered classroom copilot that provides every student with a personalized AI tutor and every teacher with an intelligent teaching assistant . This project will help position Tuti as a must-have innovation for Canadian K–12 schools (starting with private schools in Canada), create campaign assets, and define the most effective promotional pathways to generate school demos and early pilot program adoption. Student teams will give us strategic brand consultation and campaign designers. Their work will involve: Conducting a market scan of the Canadian K–12 education technology landscape Researching buyer personas (school decision-makers, teachers, IT coordinators) Analyzing Tuti’s unique value proposition vs. competitors and market needs Defining a go-to-market strategy (channels, positioning, messaging) Designing 1–2 promotional campaign concepts tailored to schools and educators Suggesting grassroots or guerrilla marketing ideas to generate demos Proposing key performance indicators (KPIs) to evaluate outreach success

School Outreach Campaign: Finding Early Adopters for Tuti, the AI Classroom Assistant

The objective is to design and implement a strategic sales outreach campaign to connect with schools, introduce them to Tuti — our AI-powered copilot for classrooms — and generate interest in scheduling demos or joining our early adopter pilot program. The focus is on crafting and testing effective outreach strategies to build relationships with school administrators, teachers, and tech decision-makers. Student consultants will act as junior sales strategists and outreach specialists. Their work will involve: Identifying and mapping a list of target schools (mainly private K–12 schools in Canada) Researching key contacts (principals, IT leads, curriculum directors, department heads) Writing and testing cold email templates , call scripts, and follow-up messages Designing a contact and follow-up process using tools like email, phone, LinkedIn, and in-person visits Creating a simple CRM flow to track conversations and responses Running a small pilot outreach and analyzing response trends Recommending ways to scale successful approaches and automate parts of the process