Cliff Lovette is preparing to launch a fiction novel entitled "Circus Bim Bom" by November 2025. The goal of this project is to develop a comprehensive marketing strategy that will effectively promote the novel to its target audience. The project will focus on identifying key marketing channels, creating engaging promotional content, and establishing a timeline for pre-launch and post-launch activities. Learners will apply their knowledge of marketing principles and digital media to craft a strategy that aligns with the novel's themes and target demographic. The project will involve tasks such as market research, content creation, and strategic planning, all of which are closely related and can be completed by a team of marketing students.

The deliverables for this project include a detailed marketing strategy document outlining the promotional plan for "Circus Bim Bom." This document will include a market analysis, a list of recommended marketing channels, a content calendar, and sample promotional materials. Additionally, the team will present a timeline for the execution of the marketing strategy, ensuring it aligns with the novel's launch schedule.