Circus Bim Bom Marketing Strategy Development

Cliff Lovette is preparing to launch a fiction novel entitled "Circus Bim Bom" by November 2025. The goal of this project is to develop a comprehensive marketing strategy that will effectively promote the novel to its target audience. The project will focus on identifying key marketing channels, creating engaging promotional content, and establishing a timeline for pre-launch and post-launch activities. Learners will apply their knowledge of marketing principles and digital media to craft a strategy that aligns with the novel's themes and target demographic. The project will involve tasks such as market research, content creation, and strategic planning, all of which are closely related and can be completed by a team of marketing students.