Tork Media LLC is seeking to expand its customer base for its white label link building solution, specifically targeting SEO and PR agencies. The project involves leveraging LinkedIn to identify and qualify potential customers who would benefit from this product. The goal is to create a comprehensive list of prospective clients who are likely to be interested in using Tork Media's solution to enhance their service offerings. Learners will apply their knowledge of digital marketing, customer profiling, and LinkedIn's platform to conduct this research. The project will focus on understanding the needs of SEO and PR agencies, identifying decision-makers, and evaluating the potential fit of Tork Media's product for these agencies. This project provides an opportunity for learners to apply classroom knowledge in a real-world context, enhancing their skills in market research and digital networking.

The deliverables for this project include a detailed report listing qualified prospective customers for Tork Media's white label link building solution. The report should include the names of potential client agencies, key decision-makers, and a brief rationale for their inclusion. Additionally, a connection request must be sent to the prospective customer, and an introduction call scheduled with one of our 3 Partnership Managers. This will demonstrate the learners' ability to effectively communicate their research outcomes and provide actionable insights for Tork Media.