Prospective Customer Identification for Tork Media's White Label Solution

Tork Media LLC is seeking to expand its customer base for its white label link building solution, specifically targeting SEO and PR agencies. The project involves leveraging LinkedIn to identify and qualify potential customers who would benefit from this product. The goal is to create a comprehensive list of prospective clients who are likely to be interested in using Tork Media's solution to enhance their service offerings. Learners will apply their knowledge of digital marketing, customer profiling, and LinkedIn's platform to conduct this research. The project will focus on understanding the needs of SEO and PR agencies, identifying decision-makers, and evaluating the potential fit of Tork Media's product for these agencies. This project provides an opportunity for learners to apply classroom knowledge in a real-world context, enhancing their skills in market research and digital networking.