Project scope
Categories
Market research Customer segmentation Digital marketing Marketing strategySkills
market positioning service offerings customer engagement audience analysis promotional strategies marketing marketing channel revenue growth innovation pricing strategiesThe V13 Store is seeking innovative strategies to enhance its revenue from physical merchandise, apparel, and service offerings.
The primary goal of this project is to develop a comprehensive monetization plan that leverages audience insights, pricing strategies, and promotional tactics to drive sales growth.
The project will involve conducting an in-depth audience analysis to understand customer preferences and behaviors, optimizing pricing to maximize profitability while remaining competitive, and crafting a promotional strategy that effectively targets potential buyers. Additionally, the project will focus on improving conversion rates by refining product listings and utilizing marketing channels more effectively.
The ultimate aim is to create a cohesive strategy that aligns with V13 Store's brand and market position, resulting in increased sales and customer engagement.
The project will culminate in a detailed monetization plan that includes the following deliverables:
- A comprehensive audience analysis report identifying key customer segments and preferences.
- A pricing optimization strategy that outlines recommended pricing adjustments for merchandise and services.
- A promotional strategy document detailing targeted marketing campaigns and tactics.
- Recommendations for conversion-focused improvements across product listings and marketing channels.
These deliverables will provide V13 Store with actionable insights and strategies to accelerate revenue growth.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
V13 Media Group is an independent, Canada-based music-and-arts collective that fuses media, publishing, and creative services under one roof. Through our core divisions—V13 Media (editorial & journalism), V13 Promotions (publicity & marketing), V13 Press (author services & publishing), V13 Store (merch & e-commerce) and V13 Video (interviews & visual storytelling)—we help emerging artists, writers, and cultural misfits amplify their stories and turn creativity into sustainable careers.
We’re known for straddling the line between underground grit and professional polish: think tuxedo-level strategy delivered with punk-show passion. Our team of industry veterans (75+ combined years) leads with the mantra “Love & Logic”: pairing bold ideas with measurable results. From global press campaigns and book launches to DIY merch drops and community-driven content, V13 champions independent voices while pushing the boundaries of modern media.
On Riipen we partner with student talent to solve real-world growth challenges—automation, e-commerce, data-driven marketing, content innovation, and more—offering hands-on projects that make an immediate impact for creators worldwide.