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Creative Beginning
Whitchurch-Stouffville, Ontario, Canada
Christina Collura
CEO and Founder
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Search engine optimization Market expansion Marketing strategy Social media marketing
Skills
content marketing influencer marketing web traffic brand awareness organic growth marketing social media strategy pinterest tiktok email marketing
Details

Creative Beginning is seeking to enhance the visibility and reach of its innovative chalkboard-based educational tools across key markets in Canada, the USA, and Australia. The project aims to drive measurable traffic and sales to the company's website, targeting both retail and wholesale conversions. The focus is on building an engaged community and brand presence through organic growth strategies such as content marketing, SEO, partnerships, influencer marketing, and email marketing. The project will involve developing a comprehensive social media strategy, optimizing SEO, and crafting engaging content to increase brand awareness. The ultimate goal is to establish a strong online presence and drive high-quality, targeted traffic to the website.

Deliverables

The project deliverables include a comprehensive social media strategy tailored to platforms like Instagram, Facebook, TikTok, Pinterest, and LinkedIn. Additionally, the team will deliver optimized SEO content for the website, product listings, and blog. Engaging content and campaigns will be crafted to drive consistent traffic and brand awareness. Finally, a report analyzing campaign effectiveness, website traffic, and conversion data will be provided.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Whitchurch-Stouffville, Ontario, Canada
0 - 1 employees
Sales, Retail, Education
Representation
Women-Owned

We are a fast-growing company that evolved from a passionate sole proprietorship into a thriving corporation. Our innovative chalkboard-based educational products were originally designed to support students with special needs — inspired by my own son, who is on the autism spectrum (ASD). Today, our mission has expanded to bridge the gap between mainstream learners and children with diverse learning profiles. Our products are now empowering children of all needs and abilities, helping them thrive and succeed in both educational and therapeutic settings. We are proudly taking Canada, Australia, and the USA by storm — one classroom and family at a time!