Vivid Blue Studio is developing Litary, an innovative augmented reality (AR) app, and seeks a comprehensive marketing strategy tailored to distinct customer segments. The project aims to identify and analyze potential user groups, understand their needs and preferences, and create targeted marketing approaches to effectively reach and engage these audiences. By leveraging classroom knowledge in marketing principles, consumer behavior, and digital marketing strategies, learners will develop a strategic plan that aligns with the app's unique features and value propositions. The project will involve researching market trends, analyzing competitor strategies, and identifying key channels for promotion. The goal is to create a focused and actionable marketing strategy that can be implemented upon the app's launch.

The project deliverables will include a detailed marketing strategy document outlining the identified customer segments and tailored marketing approaches. This will encompass a market analysis report, a competitor analysis, and a set of recommended marketing tactics and channels. Additionally, a presentation summarizing the strategy and key findings will be prepared for Vivid Blue Studio's review. The deliverables should provide clear, actionable insights that can guide the app's marketing efforts.