Project scope
Categories
Market research Marketing strategy Social media marketing Marketing analyticsSkills
market opportunities marketing research ui/ux wireframing ui/ux planning ui/ux strategy website builderProject Overview:
Design and develop a simple, user-friendly landing and sales page for an e-book. The page should showcase the e-book, highlight key benefits, and include a clear call to action (CTA) for purchasing or downloading.
The tasks and activities learners will engage in are:
Research & Planning (UX Skills)
- Competitive Analysis – Research other e-book landing pages for inspiration.
- User Persona Development – Identify the target audience (e.g., job seekers, introverts).
- Wireframing & Sketching – Create rough layouts of the landing page.
Visual & UI Design
- Branding & Style Guide – Choose fonts, colors, and design elements that align with the e-book's theme.
- High-Fidelity UI Design – Create a visually appealing page with clear sections for the book description, benefits, testimonials, and CTA.
- Mobile & Desktop Responsiveness – Ensure the design looks good on all screen sizes.
Development & Implementation
- Basic HTML & CSS Coding – Convert the design into a functional page.
- Button & Form Interactions – Set up a CTA (e.g., "Buy Now," "Download Free Sample").
- Integration with Payment or Email Capture – Connect to Stripe, PayPal, or an email marketing tool like Mailchimp.
Testing & Launch
- Usability Testing – Get feedback from users and refine the design.
- SEO Optimization – Use keywords and meta descriptions to improve visibility.
- Final Deployment – Upload the page to a hosting platform (e.g., GitHub Pages, Netlify, WordPress).
A landing & Sales page.
By completing this project, a junior UX/UI student will gain hands-on experience in:
✔️ End-to-End UX/UI Design Process
✔️ Web Development Basics
✔️ User-Centered & Conversion-Focused Design
✔️ Working with Real Client Requirements
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Aim Hire Consulting (AHC) is addressing a critical gap in job search resources by making structured, easy-to-access guidance available to job seekers. Many job seekers struggle with navigating the job market, and these e-books provide tailored strategies for different audiences (general job seekers, introverts, and college students). A well-designed sales and landing page will ensure a smooth and engaging experience, increasing accessibility, engagement, and conversion rates.