EdVisingU seeks to enhance its social media presence by developing a comprehensive content strategy that aligns with its brand pillars. The goal is to increase audience engagement and support growth across multiple platforms, including Facebook, Instagram, Threads, Twitter and LinkedIn. The project involves analyzing current social media trends, understanding EdVisingU's target audience, and identifying key performance indicators (KPIs) for success. Learners will apply their classroom knowledge of digital marketing, branding, and communication strategies to create a cohesive plan. The project will focus on creating a content calendar, drafting scripts, identifying content themes, and suggesting engagement tactics. This initiative aims to provide EdVisingU with a structured approach to social media that can be easily implemented and adapted over time.

The deliverables for this project include a detailed social media content strategy document that outlines the proposed approach. This document will feature a content calendar, suggested content themes, and engagement tactics tailored to EdVisingU's brand. Additionally, learners will provide a presentation summarizing their findings and recommendations, ensuring that EdVisingU can effectively implement the strategy across its social media platforms.