Project scope
Categories
Digital marketing Lead generation Search engine optimization Marketing strategySkills
seo strategy blog posts marketing organic search lead generation content strategy marketing strategies seo audit social media search engine optimizationWest Block Dental is looking to enhance its lead generation system by leveraging SEO and/or funnel marketing strategies. The company previously engaged in funnel marketing and now seeks to establish a more robust and sustainable approach to attracting potential clients.
The goal of this project is to develop a combined funnel marketing and/or SEO strategy tailored to the dental industry, focusing on increasing online visibility and attracting quality leads. Students will analyze current SEO trends, identify relevant keywords, and optimize existing content to improve search engine rankings. Additionally, the project will involve creating a content calendar for blog posts and social media updates that align with SEO best practices.
By the end of the project, West Block Dental aims to have a clear, actionable plan to boost its online presence and attract more clients through organic search.
The deliverables for this project include a comprehensive SEO audit report, a list of targeted keywords, and an optimized content strategy. Students will also provide a content calendar for blog and social media posts, along with a set of recommendations for ongoing SEO improvements. These deliverables will equip West Block Dental with the tools needed to enhance its lead generation efforts effectively.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
We are a local Edmonton boutique dental clinic with a humble and approachable vibe. We offer all your general dentistry needs from check ups and cleanings to your little tots' first dental visit. Dr. Kat also has an interest in Clear aligners - if you've always wondered if straightening your teeth is an option for you come check us out for a consult!