Delirium Dreaming, a creative brand, seeks to enhance its customer engagement through effective Email and SMS marketing strategies. The project aims to develop a comprehensive marketing plan that aligns with the brand's identity and targets its audience effectively. Learners will analyze current marketing trends, customer demographics, and brand positioning to create tailored marketing campaigns. The project will involve researching best practices in digital marketing, understanding the nuances of email and SMS communication, and crafting messages that resonate with the target audience. By applying classroom knowledge in digital marketing and consumer behavior, learners will gain practical experience in developing strategies that drive customer interaction and brand loyalty.

The project deliverables include a detailed marketing strategy document outlining the proposed Email and SMS campaigns for Delirium Dreaming. This document will contain a calendar of campaign schedules, sample email and SMS templates, and a set of key performance indicators (KPIs) to measure the success of the campaigns. Additionally, learners will present a report summarizing their research findings and strategic recommendations, ensuring that the brand's marketing efforts are both innovative and effective.