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Company
JDH Immigration Consultancy
Mississauga, Ontario, Canada
Contact
Director
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Competitive analysis Advertising Digital marketing Marketing strategy Social media marketing
Skills
target audience business immigration law scheduling social media strategy social media social media marketing digital marketing auditing
Details

This project will support JDH Immigration in designing and refining its digital marketing strategy with a focus on social media and paid promotion. Students will conduct a digital audit of current online efforts and develop a strategy for platforms like Instagram, LinkedIn, and Google. The project includes identifying high-converting messaging, audience targeting strategies, and creating mock campaigns. The ultimate goal is to increase visibility, drive inquiries, and boost engagement from business professionals seeking immigration support.

Deliverables
  • Audit the company’s existing digital presence and identify opportunities for optimization.
  • Analyze competitors’ digital campaigns and social media strategies.
  • Propose 2–3 digital campaign ideas (organic and/or paid) including sample ad creatives and target audiences.
  • Develop a platform-specific strategy for LinkedIn and Instagram, including scheduling and ad spend suggestions.
  • Final deliverable: Digital marketing strategy deck with implementation guidance and creative samples.


Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Mississauga, Ontario, Canada
0 - 1 employees
Legal

Immigration Consulting Services