Digital and Social Media Marketing Strategy for Business Immigration Services
Main contact
Portals
-
Vancouver, British Columbia, Canada
Project scope
Categories
Competitive analysis Advertising Digital marketing Marketing strategy Social media marketingSkills
target audience business immigration law scheduling social media strategy social media social media marketing digital marketing auditingThis project will support JDH Immigration in designing and refining its digital marketing strategy with a focus on social media and paid promotion. Students will conduct a digital audit of current online efforts and develop a strategy for platforms like Instagram, LinkedIn, and Google. The project includes identifying high-converting messaging, audience targeting strategies, and creating mock campaigns. The ultimate goal is to increase visibility, drive inquiries, and boost engagement from business professionals seeking immigration support.
- Audit the companyโs existing digital presence and identify opportunities for optimization.
- Analyze competitorsโ digital campaigns and social media strategies.
- Propose 2โ3 digital campaign ideas (organic and/or paid) including sample ad creatives and target audiences.
- Develop a platform-specific strategy for LinkedIn and Instagram, including scheduling and ad spend suggestions.
- Final deliverable: Digital marketing strategy deck with implementation guidance and creative samples.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Immigration Consulting Services
Main contact
Portals
-
Vancouver, British Columbia, Canada