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Community engagement Event planning Marketing strategySkills
marketing strategies parkinson's disease experience design digital content creation event planning brainstorming caregivingThe PD Avengers organization seeks to honor and support Care Partners and Caregivers of individuals with Parkinson's Disease during November's caregiver appreciation month. The goal is to design engaging virtual, social, and in-real-life (IRL) experiences that recognize the invaluable contributions of these caregivers. This project aims to create meaningful interactions that foster community, provide respite, and offer educational resources. Students will apply their knowledge of event planning, digital media, and community engagement to develop a cohesive experience plan. The project will involve researching caregiver needs, brainstorming creative ideas, and designing a series of activities that can be easily implemented. The focus will be on creating experiences that are accessible, inclusive, and impactful, ensuring that caregivers feel appreciated and supported.
The deliverables for this project include a comprehensive experience plan detailing virtual, social, and IRL activities for caregiver appreciation. Students will provide a schedule of events, a list of necessary resources, and a marketing strategy to promote the experiences. Additionally, they will create digital content such as graphics or videos to enhance the virtual component. The final deliverable will be a presentation summarizing the project and its potential impact on the caregiver community.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
PD Avengers is a global alliance of people with Parkinson’s, care partners, advocates, and organizations united to end Parkinson’s disease. Founded in 2020, PD Avengers brings urgency, action, and a loud collective voice to the Parkinson’s community by amplifying advocacy efforts, demanding change, and fostering collaboration across borders.
With members in over 100 countries and partnerships with more than 150 organizations, PD Avengers is focused on improving quality of life, advancing research, exposing environmental risks, and ensuring equitable access to care and medication. Inspired by the energy of a global movement, PD Avengers believes Parkinson’s is not incurable—it’s underfunded, under-researched, and misunderstood.
We are not waiting. We are taking action. Together, we are the PD Avengers.