Motaz Al-Saqqa is looking to grow his Remax Brokerage. The goal of this project is to develop a strategic recruitment plan to attract, hire, and retain 20 qualified real estate agents within a 12-month timeframe. This challenge involves a combination of market analysis, employer branding, digital recruitment strategies, value proposition design, and operational planning. Students will apply strategic thinking, data-driven decision-making, and digital tools to design a comprehensive, actionable talent acquisition plan aligned with the company’s growth objectives.

By the end of the project, students are expected to deliver a comprehensive business solution that includes:

• A clearly defined and validated hiring challenge, informed by market and competitor research
• A creative and scalable agent recruitment strategy using digital and traditional channels
• A value proposition and employer brand strategy aligned with industry expectations
• Financial projections for recruitment costs, ROI, and retention scenarios
• A practical implementation plan with key timelines, resource planning, and risk mitigation
• Integration of digital tools (e.g., CRM, ATS, digital marketing, automation) for efficiency and scale
• Evidence-based recommendations supported by analytics, industry trends, and stakeholder feedback
• Professional collaboration, research, and communication reflective of strong management capabilities

This project empowers students to apply their strategic and entrepreneurial skills while helping a real estate firm scale its talent pipeline in a competitive market.

Final Deliverables (Student Submission):

• Defined and validated business challenge brief
• Market research report (recruitment trends and competitor analysis)
• Recruitment strategy proposal and value proposition
• Recruitment funnel and business model
• Financial plan (costs, ROI, projections)
• Implementation roadmap with timeline and milestones
• Tech integration plan (ATS, CRM, digital marketing, etc.)
• Recruitment KPIs and tracking plan
• Final presentation deck and executive summary